Brutal honesty moment from the critic: looks matter. If you’ve got a cool name, cool art, or a cool one-sheet, I’m going to be much more likely to listen to your album than not. It’s simply a feature of listening to so much music. If you’ve got a stack of thirty albums, all of which you’ve never heard of, you’re going to want to pick one somehow. And you’re going to want to pick one that’s good. So, instead of listening to one track from every CD, the visuals mediate. Because someone who puts lots of attention into their visuals is going to pay attention to the details of their music. Just a note for all the aspiring artists out there.
That’s inspired because Anna Madorsky hooked me with her art and then doubly hooked me with the genre name “dream-punk.” Liking dream-pop and punk, I thought I’d give “dream-punk” and listen and see what it sounds like. Even though Incantantion doesn’t exactly live up to the dream-punk title, it is a solid dream-pop release.