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Video: Matt C. White’s “Oath”

Last updated on November 20, 2020

“Oath,” the first music video from Matt C. White’s debut album Wallow in the Hollow, comes alive, casting a spell over fans. Taking symbolism normally associated with fear and death,  these Matt C. White and Lana Boy-directed visuals produce characters who come to life along with the music; dancing on the rooftops and celebrating. The video, produced by Elna Street, is layered, much like the song. Music can bring the dead to life, and voodoo works well as a futile gesture of control. The song “Oath” is a contradiction musically from lyrical content, vocal delivery, tempo, and stark instrumentation stylistically. At first glance, the spell is cast, leaving a fine marriage of visuals that are unexpected and work well with a great song. —Lisa Whealy