As computers go, so does electronic pop. In the ’80s, electro-pop was this magnificent other (and if you’re Chad Valley, it! still! is!!!). As computers became more ubiquitous, electronic pop did as well; The Postal Service’s Give Up triggered pop culture’s awareness that electronic pop could be gentle. Now we’ve come all the way to The Shoes, whose song “Wastin’ Time” makes electronic pop sound downright organic by integrating it seamlessly into “real” sounds. And I do mean seamlessly.
The video, on the other hand, is a throwback to an era when film meant something. The cinematographic style, story, camera angles and immense attention to detail all point to a time before disposable YouTube vids. (It’s telling that this is hosted on Vimeo and not YouTube, but that’s another post.) The attention to craft and the perfection with which the visuals match the feel of the song make this music video my favorite of the year so far, barely edging out Brianna Gaither’s “Find You.” It’s a bit unfair competition, however: Director Yoann Lemoine‘s recent work also includes videos for Katy Perry and Taylor Swift.