I keep accidentally reading things about the end of paid art (the basic theory, espoused neatly by Chris Anderson, that when anything goes digital it will eventually become free). The old model (paying for reproduced art items) is dead, but the good news is that it was really only a 20th century model anyway. For the rest of time, artists have been supported in other ways than selling physical interpretations of their work: art items (books, magazines, visual art) didn’t become truly viable until the 18th century, and not prevalent until the 19th, while music reproduction was almost impossible until the LP came along in the early 20th century. Before that, everything was live.
So yes, you will not make money selling your book/movie/album soon. This is especially a bummer for books, a medium which has no live element. But music, theater, art and movies* will survive and thrive on their live aspects, because there’s a vast difference between seeing the Sistine Chapel on StumbleUpon (which I did yesterday) and seeing it in person (which I did ten years ago). I still count the real experience of it as way more valuable than yesterday’s viewing – even though the digital picture was clearer online due to Photoshop.
If you play well live, you’re gonna be fine. People will want to come see your show. If you make art, have showings. People will want to come see it. Note how many people came in for LCD Soundsystem’s last show.
“But James Murphy is a genius!” people say. And it’s true! He is. But Nick Drake was a genius and a miserable, miserable showman. Josh Ritter (closer to the Nick Drake side of sounds) is closing in on genius status, and he’s a brilliant performer.
People flocked to the final LCD shows because the band just blew people’s minds live. Its recorded music pales in comparison. This is the new paradigm.
Does this mean a lot more time on the road? You bet it does. Brandi Carlile will be on the road the whole rest of the year, with the exception of October. That’s exhausting. But it’s the new shift.
There will be less people doing music professionally, and there will be more people trying to break in to that small elite. It will get even harder to become a band. But for those who are willing to sacrifice to do what they love, there’s still a place for you. There always will be.
Even when they start streaming shows online en masse (and they will), it will be like seeing the Sistine Chapel on Stumbleupon.
Even if we get to the point where we are entering 3-D renderings of shows that we are viewing through virtual reality helmets (by Google, probably), there’s just no substitute for the unquantifiable live energy that a band and audience create. You weren’t there, as James Murphy would note. You’re just bringin’ him down.
There will always be a place for people who bring it live.
*I value the theater experience. Many others do as well. We could debate the rise of home theaters, but I’m not really qualified to do that.
Photo/James Murphy at Austin City Limits 2010. Photo/Matt Carney