I’m not the only blog in the world, and there’s a quick’n’dirty way to find blogs that will potentially like you and write about you.
1. Go to Hype Machine. It’s a blog aggregator, pulling MP3s from a ton of blogs and hosting them in an easy-to-use format.
2. Figure out a band that your band sounds like, or a band that would share similar fans with yours.
3. Enter that band into Hype Machine’s search box (top right).
4. Look at the first listing. It should be “Artist – Song Name.” Under that line of text is a small link that says “Posted by x blogs,” where x is a number. Click that link. (If this link is not below the text, that blog is the only blog that posted the song. Note the name of the blog, then move on to the next listing.)
5. A dropdown should appear, listing the names of blogs that posted the tune and an intro paragraph to the corresponding post. At the end of the intro paragraph will be a link that says “Posted on x y,” where x y is a date. Open that link in a new tab.
6. You are now at the blog that posted about an artist you sound like. Find the contact info for the writer of the post. For larger blogs like Aquarium Drunkard, this person will be different than the editor of the site. Smaller blogs may be a one-person outfit.
7. E-mail them nicely, mentioning the band you sound like in the subject line.
8. Have your music, bio, picture and contact info easily available from the e-mail but not cluttering the page. You want to keep your e-mails short and to the point. Your bio and picture could be good attachments. Blogs have different policies on music submission, but I hate getting huge, attached files. A nice, discrete link to a download site or Bandcamp is great.
This process will help immensely, as blogs get approximately a gazillion e-mails a day, and quick connections make you stand out.
In practice, it looks like this. The band King Rey e-mailed me their EP Street Friends. It’s heavy on the doo-wop pop sound that’s enjoying a resurgence. I’m not a big fan of the genre, even though King Rey sounds talented in their craft. I know that Tennis is a band that has some similar sounds going on. Plug in Tennis, and “Tennis – Pigeon” pops up. Eight blogs have posted it, including Tune the Proletariat, Indie Shuffle and We All Want Someone to Shout For (twice!). Those blogs would be a good idea to hit with an e-mail for King Rey.
Similarly, Killing Kuddles is a rockabilly band. Punching in the word “rockabilly” doesn’t produce very good results, as the word “rockabilly” doesn’t appear in band names or song names often. Searching “Legendary Shack Shakers” brings up several blogs that would be good for KK to e-mail (I am a Moonshiner, ninebullets).
Even though this gives you a good in, it doesn’t guarantee you’ll get heard. Blogging is a horribly inexact art, driven in great part by “what I feel like doing today.” There are very disciplined bloggers, don’t get me wrong. But sometimes I don’t feel like listening to x band because I’m in y type of mood, even if I would probably like the type of music x band plays if I were in a normal mood. Based on the number of e-mails bloggers get, that disconnect (which is entirely not your fault) could deposit you in the “get to this someday” or “deleted” pile. And that sucks, but that’s the way it happens sometimes.
If you get back an e-mail that says, “Hey, it’s good but it’s not my style,” don’t take it personally. There are tons of other blogs out there. Go get ’em.