Founds’ latest single “Holograms” is the sort of lush indie-pop/rock that I’m coming to covet. Rave Magazine already beat me to the Jonsi comparisons, but they’re accurate: breathy, wide-eyed wonder is set atop (and contrasted against) jaunty rhythms and a immaculately recorded instruments in “Holograms.”
It starts off with a gentle guitar and cooed female vocals, then ratchets the intensity from there all the way up. In that way it’s a sort of optimistic post-rock, only crammed full of pop touches. That combination causes the song to exude a unique vibe, drawing me to it repeatedly; it’s not anything I’ve heard before in exactly this way. There’s no “chorus,” per se, but it doesn’t need one, based on the way the song flows.
This makes me want more Founds as quickly as possible. Let’s make this happen, people. Get the track for free here.