Joel Michael Howard’s clip for “Something Different” is indeed something different. I didn’t really understand it until I got to the end, when I had a sudden burst of ’90s nostalgia. I don’t know if it was the hackey sack, the Windows 95 screensavers, the goofy dancing, or Howard’s quirky entrances and exits; maybe it was all of that together. But the result is a charming, smile-inducing clip that I can’t help but like.
The song itself is an unusual breed as well: Howard combines soft-rock keys with funky bass and guitar rhythms, then layers gentle, breathy vocals on top of it. It feels like a modern person trying to recreate ’80s pop and ending up with a cross between Hall & Oates* and Graceland. I know, that sounds like a horrible mix, but Howard pulls the whole thing off with a convincing confidence. It’s just as winsomely engaging as the accompanying video. Check it.
Joel Michael Howard’s Love as First Response came out in March on the Ernest Jenning Record Company.
*I can’t pinpoint why it reminds me of Hall & Oates, but it totally does. The production quality? The oohs? The bass tone? Whatever it is, the gut says yes, so it goes in the article.