I love record labels. I’m currently in the midst of starting one up, and I love writing about them. Hometapes, Deep Elm and Phratry are “household names” at IC. So it’s with great pleasure that I present to you Phratry Week.
Cincinatti’s Phratry Records (fray-tree reck-ords, or -erds, depending on where y’all live) is an old-school label. It has a roster, promotes tour dates, handles distribution, and sends me packages of releases. I do most of my work through online downloads — simply because it’s easier and costs artists/labels less — but Phratry still sends me the real releases. That’s awesome.
They also don’t follow trends. They release what they like, whether grinding noise or contemporary classical. This is why a week of Phratry releases isn’t going to be boring; instead, it will be more diverse than a usual week at IC, which is already a somewhat unusual mix. Phratry’s spring releases, which appeared on my desk only recently (mail/roommates/generic other junk) are worth a hear, so for the next 7 days you’ll hear more about this fascinating record label’s stuff.