So iTunes has a radio feature now, and it’s not like any other radio I’ve ever heard. For one, they actually play great music. Secondarily, they solve the problem of “established vs. undiscovered” by letting the listener pick which they want (fancy that). Finally, it sounds like the curation is done by people– if it’s not, the algorithims are finely tuned to produce much better effects than “similar instruments, similar rhythms,” like Pandora does.
For example, in just over an hour of listening to a station I made based off Gregory Alan Isakov, I heard of four new bands that I am totally into:
1. The Family Crest, which sounds like a more textured version of IC faves Typhoon. This video right here has under 7500 plays, which is firmly under-the-radar. (Although they have been in Paste, so they are moving on up.)
2. Bronze Radio Return, who I probably should have known about. (At least I know now!) Sounds like Paul Simon fronting Mumford and Sons. (This is a huge compliment.)
3. The Rocketboys, who have slipped through the cracks of my music knowledge in their 8-year history:
4. Amy Stroup has apparently been featured on various TV shows that I don’t watch, so that’s how I didn’t catch the memo.
Yeah. All that in one hour. I’m totally sold on iTunes radio.