Independent Clauses | n. —unusual words about underappreciated music

DIY Ditty: Allison Weiss will buy you a souvenir.

February 6, 2014

There are two reasons I know of Allison Weiss:

1. She ran one of the very first successful Kickstarters.

2. She wrote this beautiful song.

Given that she’s an pioneer of Internet marketing, it’s not super-surprising that she continues to come up with interesting ways to fund her career. For her latest tour jaunt, she funded part of it with an interesting sale. You could still buy regular merch, but she created a special Tour Shop (currently inactive, but still available to peruse). In this tour shop, you could lay down money and get a personal postcard, a photo Allison took, or a little souvenir she buys just for you. It’s a cool way to fund touring and make connections with fans. (I think it’s especially cool for fans that don’t get to be at one of the shows, for whatever reason.)

There’s been plenty of handwringing over the commodification of music (/everything), but I’m not so worried about it. I think that this small scale sort of project is something that builds connections, not obscures them. I’d pay $40 for John Darnielle of the Mountain Goats to buy a souvenir, for sure: I’d put that in my office and tell literally everyone who comes to my office that John Darnielle bought that for me. Yes, I would pay $40 for that.

[There’s some analog to Kickstarter gifts here–especially really good, personal Kickstarter gifts. Perhaps this could be seen as the personalization of Weiss’s Kickstarter love; the project is “I’m going on tour”; the rewards are these cool things. The website is hers, and no money goes through Kickstarter. Maybe this is an indication of a trend to come?]

So maybe this isn’t a grand-scale, career-changing DIY Ditty, but it’s still a cool thing that I would love to see bands do more of. Seriously, what if your favorite band bought you an action figure? Best action figure ever.

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Stephen Carradini and friends write reviews of bands that are trying to make the next step in their careers.

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