Some bands take a while to get used to, but you enjoy them more with every listen. As Advertised is different. They hook you instantly, sucking you into their charm and diversity, and still get better each time you listen. This CD, a mere 27:34, has more styles than some bands can pull off in an entire career.
The five-piece kicks off with a short intro, which leads into “Heidi”, a medium-tempo punk song. It’s a great opener, leaving you wanting more of this canned adrenaline, while adequately displaying everything AsAd (as the nickname goes) is: tactful, fresh lyrics; clear, emotive vocals, and talent from every member of the band.
They promptly toss a curve, and fade into “The First Time”. With an acoustic guitar and minimal percussion, this song has an almost folk vibe, written as a birthday present for a girlfriend. It moves along well, being pretty without being boring. Those who were waiting for more punk are treated to “I Know, I Know”, a pop punker which begs to be danced to. A keyboard carries the lead riff for “Homecoming”, an electric version of an acoustic ballad off their debut CD “Let’s Just Be Friends”. It is catchy beyond all reason, and features a great bass line as well.
The last printed track (August) ensues, and it’s a slow, immersing, sounds-so-sad-but-is-just-as-beautiful double acoustic emo masterpiece. The hidden track is very humorous, and I’ll let you discover it for yourself. Overall, the frontman, JD Campbell, shines lyrically and vocally, which is a rare thing in the world of punk. Like it has been said, you can teach yourself to play better, but you can’t change your voice.
A jewel in any CD collection, this is worth two or three times the price it goes for. Check them out immediately, you won’t be disappointed. 9 out of 10